For our first blog assignment, our capstone professor Mr. Weaver asked us to view several well written blogs from students in the past capstone classes. We were then suppose to digest the information of a blog that we thought was specifically significant then report our thoughts. The blog I chose to review was "On the Verge" by December 2007 graduate of Westminster; Sky Yaple. The reason why I chose to dissect this specific blog is because of Sky's welcoming and fun tone to her blog. Not only did Sky post about her very important capstone experiences throughout the semester, but also about other fun nooks in the mass media spectrum. Some things that caught my eye were her humorous posts about sites like "Simpsonize me" which may seem light hearted at the surface and just a way to kill time. But in all reality, when you look deeper this site is much more; it is a planned and strategized partnership between the Simpson's cartoon and huge fast food chain burger king. Both of the two had huge promotions over the summer of 2007. This realization led me to the main point of the blog I am crafting right now. Mr. Weaver had mentioned to me that it would be an interesting addition for me to talk about my public relations experiences as well as my broadcast ones. To get to my point, the "Simponize Me" web site was just that; a public relations campaign disguised under a fun exterior. It was no accident that The Simpson's Movie was such a huge hit, the promoters hit many media outlets to help promote the movie to it's target audiences. This is essentially the point of a public relations campaign; to establish a positive connection with a products target audience. PR practitioners then devise a plan and send a press release to many media outlets including TV, radio, and most recently the Internet, which are all becoming a huge part of the broadcast communications world as well. So in conclusion, I want to say thanks Sky, for showing me how a well crafted blog can be produced and how to include your own special touch.
